Product Description
Social Channel Advertising
Overview
Social Channel Advertising (Traditional Social) through the Appcast Platform is a performance-based product that makes social advertising work for recruitment marketers. Combining social advertising methodologies and advanced campaign optimization, Social Channel Advertising allows employers to build awareness and engage qualified candidates on social channels. Performance tracking is done via metrics such as impressions, clicks, and click-through-rate.
How it Works
Prior to campaign launch, Appcast reviews your objectives, target roles, and audience parameters to recommend appropriate budgets and targeting across supported social platforms. Proposed budgets and targeting strategies are then shared with you for review and approval before campaign activation.
- Social advertising campaigns run across platforms like Meta, LinkedIn, and TikTok to reach passive candidates.
- Native or offsite lead forms capture candidate interest and basic information to be used for lead delivery.
- Candidates may also click out to customer career site or Applicant Tracking System pages to learn more about the employer and apply to open roles.
Integration
Social Channel Advertising is integrated within the Appcast Platform.
Requirements
Campaign Commitment Term: Thirty(30) consecutive day minimum runtime from day of campaign launch.
Creative and Design Assets: Creative and applicable content is required for all campaigns and may be provided by you or developed by Appcast as part of Appcast Ad Creative service. Appcast will provide limited copy development and provide stock images which are only made available for use with Social Channel Advertising.
Spend Visibility: Your spend data displays in the Appcast Platform as it is spent on ad campaigns with our social channel partners.
Performance Timeline: Campaigns are optimized to drive the number of impressions and clicks to your ads, and performance may scale over time as the campaign continues.
Third Party Ad Account Ownership: Support Social media platforms within Social Channel Advertising allow your accounts to be accessed and managed by Appcast with your permission and consent. If Appcast is not granted access to your accounts, Appcast-owned accounts will be used. Some platforms require use of an Appcast-owned account.
Conversion Tracking: Leads may be tracked as a part of some candidate flows, but applications are not.
Billing
Social Channel Advertising is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, advertising on this channel will cease.
Billing occurs on a monthly basis, in arrears, for the actual costs of Social Channel Advertising media purchased in the prior month and for Appcast’s Management Fees.
Results Disclaimer: Advertising performance varies based on factors including job type, location, labor market conditions, seasonality, and budget levels.